itel Mobile is a Chinese smartphone manufacturing company (an entity of Transsion Holdings) and was founded in the year 2007. From 2007 to 2016, they could expand their business in over 45 countries around the globe. After that, they focused on the growing smartphone market of Bangladesh.
itel in Bangladesh
itel was officially launched in 2017 in Bangladesh. Primarily, they introduced only low budget smartphones between 3,000-7,000 Tk. However, they could achieve quick popularity amount the low budget consumers. The primary reason for that is, their camera quality is reasonably good for the price and there is a great demand for the good quality camera in the low budget scene. The performance of itel phones is usually smooth enough and decent. The design is also quite attractive. All these facts are considered most important to their target group and they have done a great job in identifying the demand. Their understanding of people's need is valid and they also know precisely what they can afford. This is what we believe the formula of itel's success in Bangladesh. itel is also highly recognized in the feature phone market. It is among the most selling feature phone brands of Bangladesh although Nokia and Symphony are still much more favored by the majority. In the year 2018, itel reached a milestone by opening their first phone factory in Bangladesh. It helped them to release phones at a more affordable price because of much lower tax payments. Their sister concern Tecno Mobile also started to assemble phones together with itel. It gave the parent company Transsion Holdings a much stronger ground in Bangladesh. Authorized dealers and showrooms are available all across the country. They are also among the top ten most popular phone brands of Bangladesh in 2018.