WE Mobile started its professional journey in Bangladesh in the year 2017. It is a Bangladesh based company and a sister concern of Aamra Companies. Aamra is a group of companies that are running businesses in IT, textile, outsourcing and professional development sector. As an expansion of their IT business, they started WE mobile brand in Bangladesh.
WE Mobile primarily targets the low and low-mid budget consumers. Their phones were manufactured in China and sold only in Bangladesh. In 2018, they announced to establish a local mobile phone assembling factory in Mirpur, Dhaka from March 2019. This may help them to grow their business in Bangladesh and lead to a higher profit because of the tax cut. They may export phones in countries like Qatar, UAE, Sri Lanka and Myanmar as well according to their formal declaration. Primarily 1.5 lakh phone unit production per month in planned. WE mobile already established a good amount of brand stores and authorized retail outlets all around the country. The brand came to significant public attention after releasing WE T1 through Grameenphone. WE T1 was a 4G smartphone with decent features and was priced 4,444 Tk. at its releasing time in February 2017.
Specialties of WE Mobile
WE is a unique and special Bangladeshi brand in a certain way for two reasons. First of all, they are providing 25 GB to 100 GB free cloud storage where you can store your files, photos, audios, videos and other media files. This cloud storage is based in Bangladesh, therefore uploading and downloading is much faster. The built-in "WE Player" can play audio or video files directly in the cloud. But of course, if you are playing, uploading or downloading files from the cloud and connected to a mobile data service, it will cost you some minimum amount of data. But up to 100 GB free space is a big deal and since you are storing your files outside of your smartphone's own memory, it will increase the durability and keep the speed of your phone over a longer period of time. The second thing that makes WE unique is its free WiFi Zones around Bangladesh. As mentioned, WE Mobile is a sister concern of Ammra companies and they also have data solutions for mobile operators. Under this business, they have WiFi zones in train stations, shopping malls, restaurants and many other different public places around Bangladesh. If you have a WE smartphone, you can use the internet and data for free as long and as much you want if you are connected to one of their WiFi zones.
The Future of WE
In the past few years', many new smartphone brands were born but went out of operation or couldn't continue regular business because of the nature of this competitive market. The local assembling, free WiFi zones, free cloud storage facility brings them closer to the people of Bangladesh. Excellent quality releases, meeting consumer expectations, affordable pricing and trustworthy service are some of the facts that can help a business in this sector to grow further in the long-run.