Umidigi a relatively unknown Chinese brand launched a few smartphones in some of the Bangladeshi online shops at the end of 2017. We saw a great development of this brand in 2018 and the public response started to increase. Especially, the younger generation within 10,000-20,000 Tk. budget showed a fine interest in this new brand. They also took part in the 2019 smartphone and tab expo and made a good amount of sales. So far, Umidigi S2 Lite and Umidigi One got big attention because of the combination of attractive specs and pricing.
Now, on 29th January 2019, Umidigi is opening their first flagship store of Bangladesh at Police Plaza Concord Shopping Center in Gulshan. There is an event on the store from 4-6 PM with discounts, big offers, gifts and so on.
The brand was founded in 2012 in China. It is not a big name like Xiaomi, Huawei or Oppo. We also couldn’t find any big marketing campaigns or press release about them. Their business model, corporate ethics, service, profit or net value is not well-known to the public. For now, they have gained quick popularity with the affordability, specs and the right target group. But we believe in the next few years, Umidigi needs to focus more on service, quality and consumer trust.