Vivo officially started their business in Bangladesh in December 2017. It is probably the newest smartphone brand in Bangladesh in April 2018. However, Vivo was established in the year 2009 by BBK electronics in China. This company is also the owner of another highly successful Chinese brand Oppo. Vivo sold 100.7 million smartphones worldwide in the year 2017 which made them the 5th largest smartphone vendor in the world. They took some time to enter the market of Bangladesh. But as soon as they began their journey, they have gained tremendous response from Bangladeshi consumers. It is surprising to see how can a brand within just three months gain such massive audience. As of today, Vivo is the 8th most visited brand in mobiledokan.com after Xiaomi, Huawei, Samsung, Symphony, Oppo, Nokia, and Walton. Brands like Lava, HTC, Apple, Sony or Asus are behind them. Let’s figure out how they managed to gain so much attention within this period.
Thanks to Vivo’s worldwide popularity. Nowadays, people get information about new hot international releases via online blogs, newspapers, and portals. So, although Vivo entered the market recently, they were not unknown for many smartphone enthusiasts especially among the young generation in Bangladesh. They also seem to be the main customers of Vivo.
Social media and online campaigns
Another reason is social media and Vivo’s online marketing campaigns. They took their social media presence and service seriously and launched several campaigns which helped them to reach tons of interested consumers pretty quick.
Attractive mid-range phones
Vivo V7 and Vivo V9 have great specs as mid-range smartphones. Most tech-conscious young people are looking for a good quality mid-range smartphone. For them, V7 and V9 are highly attractive choices. Vivo recognized that quickly and pushed their marketing campaigns with V7 and V9. So, they are getting high traffic for those phones.
As a Chinese brand, their production cost is much lower than the cost of brands like Samsung, Nokia, Sony or HTC. So, they priced their phones much more economical than models with similar specs from those brands. Price has always been an essential factor for the majority of consumers. So, this fact also backed them up.
There is a lot of competition in the low and low-mid range scene. Local brands like Walton, Symphony and other popular low-budget brands like Lava or itel will give them some tough competition. Vivo is also offering some phones for these target groups, but they haven’t been quite successful so far because of this reason. The race is way lower in the mid-range scene. The above-mentioned brands have not a single phone in the price and specs range of Vivo V7 and Vivo V9. They are mostly competing with other Chinese brands like Huawei, Oppo, and Xiaomi. But the number of players are much lower and there is a growing demand for mid-range phones in Bangladesh.
Establishment of showrooms and customer service centers
After launching their business, Vivo quickly established showrooms and service centers in Dhaka, Chittagong, Rangpur, Sylhet, Barisal, Bhola, Narayanganj and other districts. It helped them to gain customer trust.
In conclusion, Vivo is an experienced manufacturer with extensive business knowledge and insights in this field. It is the core reason for their quick success in Bangladesh. Will they be a successful brand in the long run? Only time will tell us about that.