Sony has been known as one of the most innovative smartphone manufacturers in the world. The Sony Xperia Series became one of the most appreciated mobile phone series from the birth of smartphones. After Sony ended their partnership with the 'Ericsson' company, they have decided to develop more individualistic, modern and classy Android smartphones with remarkable features.
Why Sony Xperia Smartphones?
The Xperia Z released at the beginning of 2013 was one of the first smartphones to offer a water and dust proof body. Through the Xperia Z, Sony made a solid name in the world of flagship phones. In mid 2015, Sony released the mid-budget range Xperia M4 Aqua. It helped them to get a good stand in the mid-budget market. Sony smartphones are also known for their distinctive designs, and we take it as one of the certain reasons for the popularity of Xperia series phones. The flat, light and simple look of Sony Xperia gives a more individualistic experience. People also value Sony for its top-notch sound and camera quality. The Xperia Z or Xperia XZ phones are usually their premium flagship devices with high pricing. Then they have some fine mid-priced phones. Last few years, they have not released any low priced phones in Bangladesh.
Current State of Sony Xperia in Bangladesh
Since the worldwide popularity of Chinese phone companies such as Xiaomi and Huawei or Oppo, Sony is generating less and less sales and profit from its smartphone department. The specialty of these strong Chinese companies are, they are reliable, offering suitable quality and excellent specs at a much lower price. So the mid-range Sony phones are becoming less attractive. Then there are other companies such as Samsung and Apple who are called the giants of smartphone market with prime quality, multi-million dollar marketing campaigns and branding. Sony is facing hard contest with them in the high-end market. OnePlus, Google Pixel phones have also become big names as premium phones. But Xperia lovers surely wish Sony to survive as they know that Sony is a highly capable company that can combine innovation and technological development to give the consumers a much different smartphone experience than the rest. Sony is partnered with Rangs Group in Bangladesh and is currently making fine revenue from their other electronic products such as various home appliances, home entertainment, audio device, camera, etc.