Micromax Bangladesh - Micromax Mobile Price in Bangladesh
Micromax is a considerably new member in the mobile phone business comparing to many other successful brands in Bangladesh like Nokia or Samsung. Micromax Informatics was founded in the year 2000 as an IT software company in India. Later in 2008, they started to sell smartphones. Micromax primarily focuses on low-budget smartphone consumers.
In their early years, Micromax was one of the most popular phone companies in India. Their 30-day battery backup feature phone Micromax X1i captured global attention in 2008. This reputation helped them to spread their business successfully in the sub-continent. Micromax was one of the leading brands in India as well as in Bangladesh till 2015-2016. In recent years, big companies like Xiaomi and Samsung established themselves among low-budget consumers as well. These top brands were mostly known for more pricey devices. More new brands like Oppo and Vivo emerged in the market to meet consumer expectations which led Micromax to face a much bigger competition in India. In Bangladesh, other brands like Symphony, Walton, itel and Lava gained more consumer interest than Micromax. As of the beginning of 2019, the presence of Micromax is minimized in Bangladesh.
The Awaited Comeback
One must give credit to successful Chinese companies like Xiaomi, Oppo and Vivo for their highly impressive specs and very affordable pricing. With the passage of time, the quality, technology, camera, performance etc. got better as well. They also have a considerable investment in marketing campaigns, research, and business expansion. Comparing to this, the design, camera, overall hardware and software quality of Micromax phones stayed relatively flat (at least in their Bangladesh releases). But we still hope that Micromax can give a good comeback with quality products to win the phone consumers of Bangladesh in the near future.