The mobile phone industry is ever flourishing in Bangladesh. So the mobile companies are also expanding their business. Maximus is no exception, and they are launching new devices with innovative features and stylish design to attract more customers. The brand Maximus seems quite new to Bangladeshi market. But this company is not new. It was named as “Siemens Bangladesh” previously. They did good business around the year 2005-2006. They had about 7% market share at that time. But then they changed their business policy and sold their company to the Quartel Infotech Limited. They got the whole share of the company after a bid. After that, they started to manufacture phones from the year 2009 under the name Maximus. They have contributed well in the industry and achieved almost 10% of the market share by 2010.
The Vision and Mission of Micromax Mobile
Quartel Infotech has a far-reaching vision to make the company bigger and make the local brand into a global brand. They emphasize on the adaptation of the advanced technology and the easy user interface. They care more about the customer satisfaction, so they offer very excellent devices at a cheaper rate. Even they have founded 12 sales centers throughout the country by 2014. So these have made them very close to the customer.
Maximus manufactures phones in a different price range, categories, and specs. They have series like universal phones, full multimedia phones, touch phones, and smartphones. The price of their smartphones starts from as low as 3,000 Tk up to 14,000 Tk. So this has been very reachable phones to all classes of people. Depending on the price, the specs differ a lot as well.