Intex Technologies Ltd. is an Indian smartphone, mobile phone and electronics producing company founded in the year 1996. Based on the sales, it is one of the most successful smartphone brands from India along with Micromax (As on 2018). But it is not too long that Intex started their operation in Bangladesh. As smartphones are becoming more and more demanding in Bangladesh, Intex decided to expand their business in the neighboring country and build a competitive presence. As the competition among the smartphone companies is very high in Bangladesh, Intex is facing a great challenge. Currently, over 30 brands are already established in the market, and in the last years more and more Chinese companies are dominating the smartphone market of Bangladesh.
Within an impressively short amount of time, Intex has shown good potential. They established authorized dealers and service centers all over the country. They have a fine online presence through active social media service and product updates. They are also making sales through popular online shops in Bangladesh. They started their business with five feature phones and four low budget smartphones under 10,000 Tk. Market research already indicates that the demand for phones in their price range is the highest in Bangladesh. Their organized structure and vision indicates that they have a good potential to become one of the top smartphone brands of Bangladesh.
After analyzing their available smartphones and prices in Bangladesh, mobiledokan.com finds out that the features of Intex phones are pretty standard for the price. The phones are up to date with the recent technology. However, innovative, out of the box features with surprise factors are missing in Intex phones. So, it will be almost impossible to compete with brands like Walton, Symphony mobiles or Lava which are offering similar products (many times even better), have huge investments and are trustworthy names in Bangladesh long before Intex.
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