13,990 / 15,990 Tk.
Infinix Mobile was officially launched in 2013. It is a Hong Kong based company. It has research and development centers in the city of Shanghai (China) and in Paris (France). The phones are manufactured in China. Infinix is very much involved in the global online start-up and venture capital scene.
Infinix started their business in Bangladesh in the year 2016. But they didn't have any physical shop or a service center. Rather, they started to sell their phones directly via Daraz Bangladesh Online Shop. Because of this sales strategy, Infinix simply couldn't make their way to the top phone brands of Bangladesh. But on the other hand, there is much lower need for investment and business management for this company. Another thing is that Daraz is an Online Shop from Germany based venture builder Rocket-Internet. Daraz also started as a start-up in Bangladesh a few years ago. Infinix is also selling their phones in some African countries via Online shopping platform Jumia and in the Philippines via Lazada. These are all ventures from Rocket internet which creates online start-ups. This point to the fact that Infinix may remain as an Online business in Bangladesh also in the long run.
The online business model of Infinix gives an impression that, the brand do not have a solid ground, big investment, business philosophy and backgrounds like Nokia, Huawei, Samsung or even Symphony or Walton. Companies that are building up through online start-up network has a much higher chance of collapsing. Their success and big investment depend on the number of yearly sales rather than long-term vision, personal relationship, and strong local partners. Although the online business is a growing business, the vast majority of consumers in Bangladesh still prefer real-time service and personal shopping experience over online shopping.