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Apple announces iPhone 12 series

Apple iPhone 12 series announcement

Today on 13th October 2020 Apple officially introduced the four members of their iPhone 12 series: iPhone 12 Pro Max, iPhone 12 Pro, iPhone 12 and iPhone 12 Mini. The main Apple event of the year usually takes place in mid-September. They had about a month’s delay to announce the new iPhones. However, iPhone 12 and 12 Pro are set to launch as soon as on the 23rd of October. Whereas, the Pro Max and the Mini versions are planned for the 23rd of November. It’s a bit of a wait for those looking forward to the maximum iPhone experience or wish to get the cheaper mini version.

This year’s main focus for Apple was to integrate 5G in their phones. They have successfully done with the all-new powerful, super-efficient and well-suitable 5 nm Apple A14 Bionic chipset. Apple claims that its hardware and software optimization in these devices can provide a faster and longer-lasting futuristic 5G experience.

Another main focus was on the camera. All four of these phones come with advanced and innovative camera technology with tons of new features and possibilities. The 12 Pro and Pro Max versions are capable of making professional films from recording and editing to sharing right through the phone without any need for a third-party program or the support of a computer. For capturing still images, you will have next-level night mode as well as a wide variety of features for daylight photography. The image processing capability has improved a lot as well. The more affordable iPhone 12 and 12 Mini come with significantly lower-quality cameras compared to the Pro versions. However, both of them are still capable of providing impressive results in the price range.

Apple didn’t mention the mAh their li-ion batteries. One reason could be that their lower mAh battery is way more power-efficient than most other brands in the market. But the general psychology of the consumers is that lower mAh means lower battery capacity. So, Apple didn’t like to be compared this way. The definite disadvantage is however that the phones come with an 18W charger. You can use a 20W charger or higher to charge faster but it has to be purchased extra.

So far, we have got the pricing of the US, Canada, UK, Germany, Italy, India, Russia, UAE, Hong Kong and Australia. As usual, the US pricing is cheaper than the other regions.