Tecno Mobile is a subsidiary of Transsion Holdings based in Hong Kong but is a Chinese mobile phone maker. Tecno Mobile started their journey in the year 2006 and primarily directed its business on African and the South Asian demand. But after just two years in 2008, they have stopped their progress in Asia and concentrated only on Africa.
After about eight years in 2016, when they became a big name in Africa, they have decided to make their next move to countries like Middle-East and India. In July 2017, they have officially entered Bangladeshi market.
Tenco started their journey in Bangladesh with just five smartphones. From them, the Camon CX Air was in the spotlight. They especially mentioned their Pixel X image processing technology for excellent quality photos in low light in media coverage to distinguish them from other brands with low budget phones. They also offered 13 months warranty and 100 days replacement facility upon their first release. The first Tecno phones were in a price range of 6,390 Tk. to 19,990 Tk.
Competition in Bangladesh
The central focus of Tecno is the emerging markets. Bangladesh was technically an emerging market in 2017 when they entered the country. But it already has many established and dedicated brands for low budget consumers such as Symphony, Walton, Lava, etc. Top international brands like Samsung, Huawei, Xiaomi, Nokia are also manufacturing smartphones for low to low-mid range buyers. Other brands like Micromax, Intex, Infinix, WE, etc. are striving to make their ground. Some brands already gave up or still couldn't make a significant impression after years. So, it won't be an easy game for Tecno Mobile here in Bangladesh. So, let's see what kind of initiatives they take to reach success in this land of about 170 million people.