Microsoft already closed its mobile manufacturing business after having a major loss as they couldn't compete with Android and iOS. Windows phones simply couldn't impress the vast majority. The below text is for historical purpose only.
Microsoft Mobile or Microsoft Lumia Mobiles were beloved in Bangladesh in its time for decent pricing, colorful designs, fabulous camera quality and long battery backup. Most of the phones from Microsoft were running in Windows Operating System. But just because Android has always been popular, strong and stable in Bangladeshi market, Microsoft was facing extreme competition. They released some Android devices under Nokia Asha and Nokia X series. But these were not as successful as they were expecting. Unfortunately, it was never good enough for Microsoft during their entire mobile business time.
The company Microsoft is acknowledged for their Windows operating system for computers and its founder Bill Gates is still one of the richest people in the world. At the beginning of 2011, Microsoft started a partnership with Nokia to develop Windows Phones together. Both companies hoped that it would help them to gain an authoritative position is the mobile phone business. Nokia was the most popular phone brand at that time. But at the end of 2013, they went down to 10th position as the Android OS took over the vast market. So, Microsoft acquired the total mobile phone business from Nokia in September 2013 and planned some major changes in their mobile phone business to go big. They exclusively focused on developing superior quality Windows Phones. At the end of 2014, they rebranded their phones from Nokia Lumia to Microsoft Lumia phone. They also developed Windows 10 phones with tons of quality features. But still, only a tiny number of consumers were convinced by it. According to IDC, as of 2015 Q1, Windows phones were having just 2.7% of the global smartphone market share whereas android gained 78% and Apple iPhone iOS achieved 18.3% share. At the beginning of 2016, the market share of Windows Phone went down to 0.7% although they developed the Windows 10 Phone with great flexibility and features. Microsoft phones kept on failing to impress the phone consumers and in the last quarter of 2016, their market share was as low as 0.3% only. (Statista). The numbers and diversity of Android apps were too good for the majority, and the class of iPhones (iOS) was enough for the class seekers. As a consequence, Microsoft kept making an even greater loss, and in mid-2016, they announced the selling of brand name Nokia to HMD Global. Since then they stopped manufacturing further mobile devices.
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