Intex Technologoes Ltd. is a India based smartphone, mobile phone and electronics producing company founded in the year 1996. Based on the sales, it is one of the top most popular smartphone brands from India as Micromax. But it is not too long that Intex started their operations in Bangladesh. As smartphones are becoming more and more demanding in Bangladesh, Intex decided to expand their business in the neighboring country and build a competitive presence. As smartphone companies are growing very fast in Bangladesh, Intex is going to face a great challenge in the market. Currently, over 30 brands are already established in the market with the finest technologies.
Within a impressively short time, Intex has already shown good potential. They already have authorized dealers all across the country. Service centers, online presence through regular social media service and updates, verified online selling etc. has already been achieved. Primarily they have started with 5 feature phones and 4 low budget smartphones all under 10,000 Tk. Market research already indicates that the demand for phones in their price range is the highest in Bangladesh.
After analysing their available smartphones and their prices in Bangladesh, mobiledokan.com finds out that the features are standard for the price. They are up to date with the recent technology. However, we find an urge of new innovation and out of the box features in their smartphones. Like Maximus IX series, low budget Walton mobile phones with special features or like some Symphony mobiles with low price and high specs. But challenges from these brands may definitely allow Intex to introduce more innovation and top features.