The Chinese smartphone company Gionee (Gionee Communication Equipment Co. Ltd) was founded in the year 2002. After passing many obstacles and challenges in the way, it has become one of the top 10 smartphone brands in the world in 2015. As on today, they produce about 40 million unit of products each year.
Gionee wants to reach everywhere in the globe, deliver necessary equipment for mobile communication and become one of the most powerful brands in the world in this sect. They want to create user-friendly, stylish and comfortably carryable goods for the consumers. Currently, they are operating in about 40 countries and exporting about one million phones in world market.
Although they officially launched in Bangladesh in April 2015, some of their phones were already available in Bangladeshi market through local brand Walton. Their flagship phones like Primo ZX and Primo X3 are rebranded version of Gionee phones. However, one now will have the possibility to buy directly from Gionee and get their service.
This brand is well-known and popular for their affordable price. This is one of their key strategy to success. Especially, in economically developing countries like Bangladesh, there is a huge demand for low budget smartphone with good features for everyday use. So, they may as well become quickly successful in Bangladesh if they can target this market properly. But the pupils also want classy service, good quality and durability of their purchased product. It will be interesting to see to what extend Gionee will be able to balance this.
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