BlackBerry smartphones were originally designed, manufactured, marketed and sold by the Canadian company BlackBerry Limited. Later, Chinese company TCL Corporation and Indonesian Telkomsel joined Blackberry Limited. BlackBerry was always a highly respectable name in the mobile phone industry. It is because of their design, hardware and software quality, usability, level of security and QWERTY keyboard.
BlackBerry was one of the few brands that could compete with Nokia in early days of the smartphone market in Bangladesh. Their QWERTY keyboard was highly popular among the young generation as messaging was very popular in Bangladesh. Then Android came with advanced touch keyboard and various chat apps. It led BlackBerry almost instantly lose their popularity in Bangladeshi smartphone market. But they decided to stick to the "old is gold" policy. Thus lost a generation of consumers with completely different mindset. BlackBerry is now producing Android device, but their presence in Bangladesh is very insignificant.
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