The brand is officially called "Alcatel Onetouch". It came from the French company Alcatel-Lucent. In the year 2004, Alcatel-Lucant and a Chinese company called TCL Communication started this mobile phone business together as a joint venture. Later Alcatel-Lucent sold all of its share to TCL Communications and is no longer related to this brand anymore. But as a part of the deal, TCL communication could still use the brand name Alcatel One Touch. Now the company is run by TCL Mobile Limited (former name: T&A Mobile Phones Limited) which is a member of TCL Communication and was established in August 2004 by TCL Communication and Alcatel. This company manages three different business units: ALCATEL Mobile Phones, TCL Mobile Phones and Brand Design Lab.
Alcatel mobiles are famous for their stylish look, attractive design and elegant cut. It also offers smartphones in a wide range of price. They are always up-to-date with latest technologies and till now selling devices in android operating system. Alcatel phones are trusted in Bangladesh market and they have authorized dealers in all over the country. It is a brand for people of all age, class and budget. Alcatel One Touch Idol X, X+, Hero, Hero 2 are some of their most classy devices. As a very low budget smartphone they have launched the Firefox OS running Fire C which has also got quite successful in Bangladeshi market for its price and quality.